For this project, I was provided two recipes and asked to make a cookbook spread for each. Both printable and web versions of the spreads were requested. In researching for this task, I went to thrift stores and paged through the cookbook selections, making notes of what I liked or disliked from the examples I found.
While conceptualizing these spreads, I went for a timeless, clean aesthetic. I chose vintage typefaces. The color palette was built with only colors taken from the dishes themselves. Neutral colors are used that compliment the dish while allowing its colors to pop off the page.
I focused on curating a visual experience for the reader that is easy to follow and keeps the dish as the star of the page. I formatted the pages to have a clear sense of hierarchy. I limited distractions by tastefully using companion images to highlight ingredients while leaving the recipe text and ingredient lists predominant and legible. These spreads provide a clear list of ingredients and steps while engaging the reader and accenting the dish with creative design elements specific to each recipe.
MY PROCESS
